But this grandiose use of color eventually evolved into shiny chrome and then flat color-the version the world sees today. While it was creative, Apple quickly simplified their logo to a literal apple.īetween 1977-1998, Apple often used a rainbow-colored logo design to coincide with their first color display computer. The original featured Isaac Newton sitting beneath a tree with the apple hanging from it, poised to drop. Apple The historyĪpple’s first logo in 1976 looked nothing like the logo we know today. Use negative space to avoid clogging up your design with elements that will prevent your consumers from knowing the most important things about your brand. Like Target, if you want to demonstrate trust and community, circles can convey that to your consumers. The lessonĭepending on your industry, you’ll need to identify certain traits in your logo design. It’s incredible how much thought and effort went into such a simple logo. When we explore the philosophy of the company, the colors used in their logo design match perfectly with the vision and purpose of the corporation. White represents cleanliness, virtue and health. In business, the color red denotes passion, importance. Circles convey friendship, community, and endurance-traits which are all important to the Target brand. The use of negative space beyond the outer red ring carefully creates an image of strength and trust. The circle-within-a-circle logo design communicates universally. Many of the logos we will visit in this piece have stood the test of time due to their impressive minimalist design, and the Target logo is the most prominent in this regard. Target’s logo stands out due to its strong use of the color red and striking simplicity. But the passion behind the design goes deeper. What better way to represent the name “Target” than by using an actual target. But in 2006, the iconic, standalone bullseye returned with the text removed. In 1989, the company temporarily removed the image from its logo, and it became a text-only wordmark with “TARGET” in bold lettering. Just seven years later, the company launched a famous ad that featured a woman wearing the Target logo as an earring-the earliest use of Target’s branding becoming “unexpected.” Originally, it had three white and three red rings with the company name boldly displayed across it. Target created their unique and synonymous logo in 1962. Let’s dive in and take a look at a few companies who have really raised the bar with their logo design, why they have been so successful, and what we can learn from their iconic logo designs. Knowing how the big brands do it right will help you refine your own brand and connect with your audience. Markets and trends are always evolving, but certain characteristics like typography, layout, patterns and color have a huge impact on how people perceive a logo. The top 10 iconic logos below manage to do all this and more. Effective logos also work at any size and anywhere. They build trust and look timeless and professional. What makes a successful logo design? Successful logos are immediately recognizable, reflect a brand’s message and stand out from the crowd. The world’s most iconic and famous logos have this down. The Glo logo below, created with our logo generator, uses negative space in the pink circle to spell out the company name and evoking a mysterious, feminine feeling.A logo is like the front door of a business. Multiple circles are often representative of community, love, and support, as well as infinity and continuity. An iconic example of this would be the Olympic logo, with its overlapping rings. Oval logos are also included in this category, along with multiple circles in combination with one another. ![]() They’re often associated with femininity, and they can also portray security, continuity, and protection. Circles are round and soft, which gives off a certain feel that is drastically different than most other shapes. Our guide below explores familiar shapes and the impact of logos on consumers.Īn absence of edges or points makes circle logo design a popular choice. When paired with colors, fonts, and imagery, they can take on other connotations and meanings. This means that adding a triangle into your logo design won’t just change how it looks - it’ll change how it’s understood and perceived by your audience.īut like many things in life, logo shapes are not black and white. Research on visual communications shows that specific shapes hold associations in the human brain, with the ability to amplify an intended message to a target audience. Gone are the days when shapes were added to logos purely for an aesthetic appeal. Among other elements, logo shapes set the tone for your business.
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